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What Makes KERAPURE™ the Keratin Hair Straightening Treatment for You?

KERAPURE™ products are a safe alternative to other professional keratin hair straightening treatments, like the Brazilian-style keratin treatments. Other keratin hair straightening treatments are popular because of their dramatic results; after each hair straightening treatment, hair remains smooth and sleek for weeks at a time. However, in addition to hair smoothing results, recent testing and laboratory results for other keratin hair straightening treatments have given beauty aficionados and stylists alike a reason to cry out.

When Brazilian keratin hair straightening treatments initially became popular, they provided styling, straightening and smoothing results never before possible for certain hair types; these hair straightening treatments revolutionized the hair care industry. However, as advanced research and prolonged testing has been conducted on Brazilian keratin hair straightening treatments over the years, results reveal that the majority of these products emit toxic levels of formaldehyde. In most Brazilian keratin hair straightening treatments and products formaldehyde is an active ingredient in straightening the hair. While several keratin hair straightening treatments claim their products are formaldehyde-free, they actually contain formaldehyde-donor ingredients that emit toxic levels of formaldehyde gas when exposed to heat (as in varying stages of any multi-process hair styling or smoothing treatment). As such, many Brazilian keratin hair straightening treatments and products also fail to meet safety and compliance regulations of several international, national and state-level agencies such as the Occupational Safety and Health Association (OSHA), Center for Disease Control (CDC), Food and Drug Administration (FDA) and Environmental Protection Agency (EPA). These published results can be found here.

How is KERAPURE™ different from other keratin hair straightening treatments and products?

We have spent years researching and developing alternative ingredients and have discovered a unique 4-in-1 formula that combines gold peptides, safe keratin proteins, cross-linked amino acids and exotic oils, which mimics the results of any other hair straightening treatment or product, without any of the associated risks for stylists or clients. In Brazilian keratin hair straightening treatments and products the active hair straightening ingredient is formaldehyde, or a formaldehyde donor.

The KERAPURE™ system uses a non-toxic safe keratin amino acid-based smoothing treatment that penetrates through the hair cuticle to restructure and rebuild individual strands, leaving your hair manageable, flexible, glossy, and smooth. Additionally, KERAPURE™ vapors released by our products and salon keratin hair straightening treatments have been tested by independent laboratories in enclosed environments and actual salon environments to reveal that there are no toxic levels of formaldehyde released at any point throughout the process. Our test results show a less than 0.06 ppm reading of formaldehyde content – more than 8 times below the formaldehyde inhalation action limit (below the lowest readable level).*

Because of our commitment to safe, beautiful hair care, KERAPURE™ is OSHA, FDA, EPA and CDC compliant. These national, international, and state authorities have previously established guidelines and regulations protecting consumers from exposure to harmful chemicals in other Brazilian keratin hair straightening treatments, such as formaldehyde. KERAPURE™ is manufactured by a FDA-registered Over-the-Counter Drug and Medical Device manufacturer, ensuring that we are able to provide products that comply with the strictest safety and exposure guidelines. All KERAPURE™ products either meet or exceed all safety regulations and published exposure limits, even when exposed to heat styling both in the salon and while blowdrying or flat ironing at home.

The Science

KERAPURE™ synergizes keratin proteins, cross-links amino acids and gold peptides to penetrate through the hair cuticle, and temporarily breaking the hydrogen and salt bonds. This process uses the cysteine bonds already in the hair to form new covalent unions with our unique polypeptides that help to straighten and smooth hair. KERAPURE™ products create a unique keratin hair straightening treatment that enhances shine, glossiness, manageability, condition, and strength for all hair types.

This safe keratin and amino acid-based smoothing and hair straightening treatment is a safe and scientifically advanced alternative to Brazilian keratin hair straightening treatments that contain dangerous formaldehyde-emitting ingredients at toxic levels.

Who We Are

KERAPURE™ is committed to providing safe, beautiful results for consumers and professionals alike. We believe Safe Keratin treatments, without the harmful, toxic chemicals and the dangerous side effects of exposure to formaldehyde, can revolutionize hair care while protecting stylists and clients. KERAPURE™ is the SAFE way to smooth.

 Revolutionize the Blowout!

 The Keratin Blowout Extender is a semi-permanent, heat activated style sealing spray that infuses safe keratin into the hair cuticle to keep your hair shiny, smooth, straight and frizz-free for 3 days. Our Keratin Blowout Extender is a safe alternative to other keratin hair straightening treatments, and it will leave your hair gorgeous and smooth.

 This product uses KERAPURE™’s signature Cross-linked Amino Acid Technology to simplify your keratin hair straightening treatment, giving you 100% frizz elimination for flawless results that last for days – even in the most stifling humidity!

 Try KERAPURE™’s newest product, the Keratin Blowout Extender, for up to 60 perfect blowouts in each 2oz. bottle.

Perfect Hair For Days at a Time

•Seals Style

•Prevents Breakage

•Builds Body

•Reduces Blowout Time

•No Harmful Chemicals

•Amplifies Volume

•Eliminates Frizz

•Boosts Shine

•Leaves Hair Flawless

for Days

*The indoor and outdoor air we breathe regularly contains some formaldehyde naturally, and we are all exposed to very low levels of formaldehyde fumes as a result. Passive monitoring devices are unable to detect below 0.06ppm, making it impossible for any product tested using this mechanism to give a 0.00ppm reading.