Posted on November 18, 2009 at 7:55 PM Comments comments (328)




Do something about it! Redken gives you options including our New Customized Camouflage Service. Want to blend a little gray? In just 5 minutes you can look years younger. Want to blend even more gray? You’re just 10 minutes away from increased coverage and a younger look! New Customized Camouflage Services are fast, easy and discrete:

•Reveal younger-looking haircolor in only 5 or 10 minutes

•Customize how much gray you want to blend

•Applied quickly and easily right in the shampoo area

•Leaves hair with natural-looking results that fade gradual

Camo FAQs

What can I expect as my hair grows out?

Camo will gradually fade over time. You won't see any major difference or off-color results. It's a formula designed specifically for men.

How much gray will it cover?

Camo doesn't cover the gray completely; it just reduces the amount of gray in a very believable way. You'll see more "pepper" among the salt and pepper.

How much time will it take each visit?

Ten minutes is all it takes. And color camo applies so quickly it can be done at the shampoo bowl.

Will it damage my hair?

Like all Redken For Men products, Camo contains ingredients that actually improve the condition of hair such as protein for strength and quinoa oil for healthy shine.







Posted on November 18, 2009 at 7:15 PM Comments comments (232)

Last week L’Oréal Professionnel revealed a new product that will, according to the company, revolutionize the salon hair coloring industry.

Inoa, short of Innovation No Ammonia, conteins mea, is discovered after years of research. The treatment will color uniformly and leave hair soft, shiny and silky.

Inoa “lifts color up to three levels, covers gray and has true-to-tone color results”. There is no odor or any discomforts usually associated with ammonia application, such as a burning, itchy scalp.

It is a three-step mixing process where oleogel, color concentrate and a cream developer with dual conditioning agent are mixed.

In the beginning, Inoa will be offered in 50 shades.

The price of the product is not revealed but it will cost 10% more than traditional salon treatments.

Inoa will debut in Europe at the end of September and in the U.S. and Canada in January.

Inoa, which stands for Innovation No Ammonia, is being billed by L’Oréal as the most revolutionary colorant to come out of its labs in decades. Thanks to a formula discovered after years of research, Inoa’s creators claim the three-step treatment will color uniformly and leave hair soft, shiny and silky — all without odor or any of the discomforts associated with ammonia application, like an itchy scalp. While it is not the first salon offering that is ammonia free, the company said it is the first ammonia-free product that lifts up to three levels, covers gray and has true-to-tone color results.

“Inoa will be to the hair coloring industry what the CD was to vinyl,” claimed Laurent Dubois, L’Oréal Professionnel’s managing director France, at the brand’s catwalk-style launch in Paris’ Tuileries Gardens Tuesday before a packed house of hairstylists and journalists. Like the CD, he said, Inoa would take a while to render its predecessors irrelevant. But he strongly hinted that Inoa will slowly replace L’Oréal Professionnel’s existing salon color lines. These include Majirel, introduced in 1978 and now the division’s leading colorant with 126 shades.

The science behind Inoa is deceptively simple. Instead of ammonia, the product contains monoethanolamine, which traditionally does not cover gray as well and cannot lighten hair as much as traditional products. But by adding an oil-based gel to the monoethanolamine color concentrate, plus the cream developer, L’Oréal researchers determined it provides an optimum result, including up to three levels of lift and 100 percent gray coverage, according to the company.

Initially, Inoa will be offered in 50 shades.

L’Oréal executives declined to divulge sales projections for Inoa, nor would they give its price tag. However, they said its products would cost 10 percent more than traditional salon treatments. L’Oréal’s overall salon portfolio generates about $3 billion in yearly sales, with around half of that stemming from hair color, according to the company.

Inoa is expected to launch in 2,000 salons in Europe on Sept. 22. By yearend, L’Oréal Professionnel aims for the product to be in 8,000 doors on the Continent and expects to have trained up to 10,000 hairstylists on using the product.

The rollout will continue in January in the U.S. and Canada, followed by South America in April and Eastern Europe next June. Advertising visuals will be revealed later this summer, and will run in trade press